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CRM Analyst - Stockholm, Sweden jobb i Stockholm på Mason Frank

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CRM Analyst - Stockholm, Sweden på Mason Frank

CRM Analyst - Stockholm, Sweden

Mason Frank Stockholm, Stockholms län Project Basis
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CRM Analyst - Stockholm, Sweden - ASAP

Your main responsibility as a CRM Analyst is to monitor how the dialogues perform. You perform analyzes of sales statistics, number of sent communications, opening frequency, click statistics, etc. for each dialogue and target group, all to find optimization opportunities that provide an increased uplift and a positive effect on the total customer base.

The role requires resource with hands on experience with Marketing / Campaign Data

  • Uplift calculation
  • Target group vs Control group
  • A/B testing result analysis
  • First touch model
  • Last touch model
  • Campaign data attribution to different channel

On technical side you need to be good in SQL (data analysis) and Power BI for reporting.

Worked previously on Adobe Campaign Data is a plus.

Your responsibility includes:

  • Follow up and analyze how the customer dialogues perform
  • Provide your team with customer insights, analyzes and statistics that form the basis for dialogue design
  • Have an overview of which target groups / offers are communicated via active dialogues
  • Follow up the processing rate of the customer base
  • Follow up and analyze the dialogues on a weekly, monthly and annual basis
  • Provide suggestions for optimizing the target group based on data insights

Your profile:

  • We believe that you have worked for at least 3-5 years with analysis and preferably for CRM-related activities and campaigns. You have a university degree in either marketing, statistics or economics.

To succeed in the role:

  • Are you used to collecting and aggregating data, information and insights to present how activities, campaigns or dialogues move towards their goals?
  • Do you also have experience of working with customer databases and make searches in these via various systems with e.g. SQL queries?
  • Do you understand how data models and data flow work for CRM systems and are used to making demands on IT regarding data?
  • You have experience of working with requirements and testing of data, as well as handling data cubes and systems for data analysis and reporting.
  • We would like you to have an understanding of how the combination of communication in several channels with a relevant target group can increase sales.
  • As a person, you are change- and result-oriented with a great deal of curiosity and structure. With your proactivity and drive, you are happy to take responsibility for solving your work tasks as well as possible, while you are sensitive to the team's needs and ensure that your common goals are achieved. Continuous improvement and optimization are some of the keywords for you.

☎ +46 8 502 425 42

+44 191 337 7670
(ext. 7670)
📧 [ Email address blocked ]
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Job ID: 111021SF-2